This project explored a strategic marketing campaign with the help of focus groups to develop a simple process of building homes people understand. Barbitta explored brand creation aligned with Placemaking design to take users on a step-by-step building journey.

Scope// Advertising, Art Direction & Production, Brand Identity, Brand Strategy, Campaign Strategy, Concept Development, Copywriting, Design & Development, Digital Design, Electronic Direct Mail, Marketing Strategy, Photography, Print Concept Development, Print Project Management, Signage Design, Videography, Website Development.