Eye Coffee Roasters Branding
A play on the mystical and esoteric concept referring to a speculative invisible eye which provides perception beyond ordinary.
Expresso Cup Branding
Coffee Bag Packaging
This concept aligned perfectly when these small batch coffee roasters vision is to produce a taste in coffee beyond ordinary. Barbitta’s reference to this mystical eye is designed and branded across all touchpoints within the establishment and packaging, while leaving a little to the imagination.
Scope/// Art Direction, Brand Identity, Brand Strategy, Concept Development, Packaging, Signage, Photography.