Aloft Perth, a part of the W Hotel Group, bringing a new kind of hotel experience to Perth.

Open, upbeat, with its industrial, urban aesthetic, sophisticated design and savvy use of space. Barbitta curated prelaunch brand content that voiced Aloft's vision through online presence and Placemaking.

Scope// Art Direction & Production, Brand Identity, Brand Strategy, Campaign Strategy, Concept Development, Copywriting, Design & Development, Digital Design, Wayfinding, Signage Design.